Previously, assistant professor of Finance Paul Smeets showed that investors are willing to invest in sustainable funds and projects even if this leads to lower financial returns. Last summer he received a Veni grant for a far-reaching new study on the motivations of sustainable investors.
Economic developments can naturally be viewed from one, mainstream perspective, but that’s not what the more critical student at Maastricht University is looking for. On the back of the international initiative Pluralism in Economics (PINE), PINE UCM was established in October 2014, followed by a group at the School of Business and Economics. Here, three representatives and the acting UCM dean talk about the future of economics education and the difference between foxes and hedgehogs.
The tidy room with its empty desk reflects the organised mind of its occupant. Professor of Econometrics Franz Palm talks about his field with infectious enthusiasm, though in carefully chosen words. “Econometrics combines ‘hard’ maths with the ‘softer’ social sciences. That’s why it appeals to me so much.” Here he looks back on a long and successful university career, for which he was honoured last summer with the title Knight in the Order of the Dutch Lion.
This dissertation describes the cognitive process of identification with place brands and its effects on behaviour. More and more places are engaging in branding efforts in order to attract prospectiveresidents but struggle when it comes to the application of product and services marketingtools to the context of place branding and the role of residents in the branding process.